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Forward This

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How we add value for founders
A perspective on being helpful.
Jun 23 • Joseph Alalou
Everyone has a "family office" now
Sharing our framework for figuring out who is wasting your time
Jun 17 • Maddi Holman and Joseph Alalou
Nobody hires Kirkland & Ellis because they write good
Why build vs. buy is a false choice in professional services
Jun 10 • Joseph Alalou

May 2026

What the AI bubble will leave behind
The software opportunities begin where the capex ends
May 28 • Joseph Alalou
Perfect Is Easy. Imperfect Is Hard.
How trying to get Claude to write like me taught me a lot about writing.
May 20 • Maddi Holman
The Midnight Invoice
Every well-capitalized team that tried to disrupt home services looked at the same market; Ara and Vahe built the tool their fathers, industry pros…
May 15 • Maddi Holman
The AI Margin Paradox
A public market lens on private market investing
May 12 • Joseph Alalou
Owning Ops
Our lens on investing in Vertical AI for Services SMBs
May 4 • Joseph Alalou and Maddi Holman

April 2026

The Trojan Notebook
The enterprise deal started in a grad school lab.
Apr 14 • Maddi Holman
The Algorithm Will See You Now
Efficiency is the AI-first pharmacy's fatal flaw
Apr 6 • Maddi Holman

March 2026

Winning Rules
Our edge in regulated industries
Mar 27 • Joseph Alalou and Maddi Holman
Learning to code
Dangerously. Skip permissions.
Mar 23 • Joseph Alalou
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